Beyoncé's Newest Project: Watermelon Water Beyoncé's Newest Project: Watermelon Water On the heels of Lemonade , the singer has announced her investment into a watermelon … Take One, 7 Fun Facts About The Filming Of 'Coming To America', Rapper Saucy Santana Sits Down With ESSENCE For A Fun Q&A. ✨, A post shared by Beyoncé (@beyonce) on Mar 2, 2018 at 3:50pm PST, “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyoncé stated. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. Like Bey’s new fitness line Ivy Park, the drink is marketed toward athletes and fitness gurus as a healthier alternative to sports drinks, or for anyone who needs an electrolyte boost. The young person’s guide to conquering (and saving) the world. Last year, we watched excitedly as Beyoncé jumped from lemonade straight into a deep bottle of watermelon water when she invested in a cold pressed juice company called WTRMLN WTR. #electrolytes #delicioushydration, A post shared by WTRMLN WTR (@wtrmlnwtr) on May 14, 2018 at 4:43pm PDT. Find us in the cold case! Fans of the refreshing drink include Alicia Keys and Chrissy Teigen. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. Beyoncé first invested in the cold pressed watermelon in 2016. Launched in 2013 by co-founder, CEO and creative directive Jody Levy, WTRMLN WTR offers a hydrating line of performance-enhancing drinks, or BLNDS as the company refers to them, that utilizes unused watermelons—from the rind to the red, fleshy pulp. “It’s not about the liquid in the bottle,” said Levy. Beyoncé Wants You to Drink This Watermelon Water, But Is It Any Good for You? Made with the highest quality, natural ingredients, “We set out with this mission to use every bottle to tell a story about how important it is to pay attention to the ingredients we put in our bodies,” Levy told, So when Levy heard “Drunk in Love,” she decided to tempt fate and send Beyoncé’s team at Parkwood Entertainment samples of the beverage. Beyoncé could partner up with a plywood company and woodworking would suddenly be the newest health craze. ... Beyoncé Announces 3 New Flavors of Watermelon Water. “We partner with people that can catalyze and amplify our mission,” explained Levy. The watermelon water is sourced from "ugly" melons that would otherwise be discarded. Beyoncé could partner up with a plywood company and woodworking would suddenly be the newest health craze. Watermelons have plenty of seeds, this is symbolic of Jay Zs semen which she has been drinking If you just worked out, you’re immediately brought back to life. © 2020 Condé Nast. The drink, which is packed with electrolytes and other things that are really great for rehydrating after a hard gym sesh, is made from watermelon flesh and rind with some added lemon. By Danielle St. Pierre. The singer has invested an unknown amount in up-and-coming brand WTRMLN WTR, … “Congratulations to my partners at WTRMLN WTR… who inspire us with their creativity and their true commitment to elevating our community and culture,” Beyoncé stated. Sharing the same values in bringing healthy products to more consumers, Levy and Beyoncé reached a deal in 2016. Watermelon Arizona Tea.. By Andre Wheeler. Less than … Beyoncé’s “Drunk in Love” — a song about the singer’s love of watermelon — came out the same day that Levy and her co-founder, Harlan Berger, launched WTRMLN WTR. Fueled by WTRMLN WTR. With all its health benefits, it’s no wonder Bey is backing Wtrmln Wtr. Apr 25, 2017 WTRMLN WTR. Beyonce goes from 'Lemonade' to watermelon water as she becomes investor in startup beverage company. Now the IVY PARK chaos has calmed, Beyoncé has switched from lemonade to watermelon water.. “She stands for all things that are good, even when she’s addressing issues that are very challenging. LMAO: Beyonce’s “Drinkin Watermelon” Mystery Solved. If you don’t feel well or you need energy, it’s the most direct route to feeling better.”. Beyoncé’s watermelon water investment is part of two trends. In case you missed it, Beyoncé is an investor in a cold-pressed juice company called WTRMLN WTR. By F&W Editors To revisit this article, visit My Profile, then View saved stories. Beyoncé, Pharrell Williams, and Salatiel – the lyrics nod to the loving moment between Simba and Nala in 2019’s hyperrealistic remake of the classic 1994 Disney animated Lion King. If you just worked out, you’re immediately brought back to life. Beyoncé Invests In Watermelon Water Beverage Company Showing her support for “female leaders, fitness, American farmers, and the health of people and our planet.” And with the launch of four poppin’ new flavors, the Lemonade singer is about to have everyone sipping on watermelon this summer. Our Hydration Squad All-Stars! Ad Choices, Beyoncé Is Backing a New Drink and No, It's Not Lemonade, Beyoncé's Lemonade Doesn't Have to Mean Everything to Everyone. Beyoncé water melon is the most beautiful thing I ever seen in my life Beyoncé Announces 3 New Flavors of Watermelon Water The singer first invested in the cold pressed watermelon juice in 2016 By Ana Calderone Queen Bey has already turned lemons to Lemonade, but now she’s going to quench our thirst with something a little different. Sharing the same values in bringing healthy products to more consumers, Levy and Beyoncé, The partnership is a natural one for both, Beyoncé has been at the forefront of championing a plant-based diet with the, “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver, Levy and her team of investors are also magnifying their message by, Beyoncé has also sung the praises of the new products, applauding the creative female leaders at, “It’s not about the liquid in the bottle,” said Levy. May 6, 2016 by Marina Liao. Terms of Use and Privacy Policy. The partnership is a natural one for both Beyoncé and Levy, considering the fact that Beyoncé has been at the forefront of championing a plant-based diet with the vegan meal-delivery service, 22 Days Nutrition, as well as promoting the importance of fitness and wellness through her athleisure line, IVY PARK. Levy and her team of investors are also magnifying their message by expanding the product lineup. We all know Beyoncé’s got a whole thing with Lemonade going on right now, but it turns out she’s also got another refreshing, fruit-based drink on her agenda: watermelon water. Beyoncé said in a statement that her decision to become involved with the startup has nothing to do with the fact watermelon is basically being hailed as the next coconut water … Over Lemonade, Beyoncé Invests In Watermelon Water Brand . Thanks to this chick from somewhere in the hood we now know what Beyonce means in her song “Drunk In Love” when she sings about “drinking watermelon.” Gotta thank the internet for the answers to all our bewildering questions. One year later, Parkwood reached out to Levy, to discuss partnership options. lol. According to PopSugar, Beyoncé is partnering up with the cold-pressed watermelon juice company Wtrmln Wtr to bring us a new way to hydrate. Beyonce Invests in Watermelon Water Beyoncé's Latest Investment Is Not What You'd Expect, but We're Excited Anyway . Last year, we watched excitedly as Beyoncé jumped from lemonade straight into a deep bottle of watermelon water when she invested in a cold … “It’s about how it’s made, the promises we make through it and the way that it nourishes people who drink it. Beyoncé Is Sipping on New Watermelon Water Flavors Beyoncé, a company investor, announced three new blend flavors launching this summer By Margaret Abrams • 03/09/17 12:19pm Watermelons have plenty of seeds, this is symbolic of Jay Zs semen which she has been drinking Bey has been drunk in love with this original flavor since it was released in 2013, and we have to admit that we fell pretty hard, too. Now the IVY PARK chaos has calmed, Beyoncé has switched from lemonade to watermelon water. Move over, lemonade. Leading Sports Drink 45mg Potassium. The juice is light: One 12-ounce bottle has 90 calories. Then there is this explanation according to the urban dictionary. Deliciously Hydrating SHOP NOW. Beyoncé Loves Watermelon Water, So You Should Too. She’s Been Drinkin’, Watermelon: Beyoncé Is Investing in Watermelon Water By Olivia Bahou Updated May 03, 2016 @ 5:30 pm In addition to the original WTRMLN WTR, WTRMLN GNGR (ginger), WTRMLN LMN (lemon), WTRMLN CHRRY (cherry) and WTRMLN (lime), the company just unveiled four new flavors on May 15: WTRMLN WTR + Blood Orange, WTRMLN WTR + Mint, WTRMLN WTR + Cucumber and WTRMLN WTR + Cayenne. Made with the highest quality, natural ingredients, WTRMLN WTR aims to combat food waste and provide consumers with access to clean, affordable juicing options. Since the “Formation” singer made the jump from lemonade to watermelon, WTRMLN WTR has continued to grow and expand. Written By Alvin Aqua Blanco. Beyoncé first invested in the cold pressed watermelon in 2016. Beyoncé Is Quenching Our Thirst With Three New Watermelon Water Flavors But none are lemonade. Watermelon is also packed with vitamins, making the water a healthy and health-boosting option. Beyoncé is a new woman and she's not sorry for it. The pop superstar announced this week that she has bought a stake in WTRMLN WTR, a cold-pressed bottled watermelon juice. Each serving has twice the potassium of a single banana, is a good source of Vitamins A and C, magnesium, lycopene, and contains 60 calories. *Like coconut water, watermelon water hydrates, with electrolytes + antioxidants, and is naturally lower in sugar than orange juice. Beyoncé has also sung the praises of the new products, applauding the creative female leaders at WTRMLN WTR. Is watermelon water the new coconut water? Now the singer, who invested in the company last year, introduces three more flavors — or “BLNDS” — of the cold-pressed watermelon juice: Ginger Lemon, Lime and Tart Cherry. A term used in Beyonce's song Drunk in Love. Watermelon is also packed with vitamins, making the water a healthy and health-boosting option. Beyoncé Invests In Watermelon Water. All comparisons per 12 fl oz serving: ^ WTR® 18g sugar, regular OJ 33g sugar. But that said, you may have just found your favorite new juice thanks to Bey. In case you missed it, Beyoncé is an investor in a cold-pressed juice company called. Singer has invested with fast-growing startup called WTRMLN WATER Contemplating a Quarantine Escape? To revisit this article, select My⁠ ⁠Account, then View saved stories. She's been drankin'...watermelon. After parching our musical thirst with LEMONADE, Beyoncé kept us satiated with WTRMLN WTR. If you don’t feel well or you need energy, it’s the most direct route to feeling better.”. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. But that said, you may have just found your favorite new juice thanks to Bey. Rock out tonight in the NBA Conference Finals! Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Related: Beyoncé's Lemonade Doesn't Have to Mean Everything to Everyone. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers and the health of people and our planet.”, “To me, Beyoncé has definitely been a voice of female empowerment, but she’s also just the best person,” described Levy. Even though WTRMLN WTR, a line of cold-pressed watermelon water, has been around since 2013 and backed by Beyoncé since last year I'd never actually tried it … There’s no extra water or sugar in the juice, meaning it’s an all-natural way to hydrate. Launched in 2013 by co-founder, CEO and creative directive Jody Levy, WTRMLN WTR offers a hydrating line of performance-enhancing drinks, or BLNDS as the company refers to them, that utilizes unused watermelons—from the rind to the red, fleshy pulp. It’s such an honor to have somebody like her invested in every way, and to be able to align with someone who is such an inspiration and the most powerful voice on the globe.”, @cp3 reminds us that with hard work, EVERYTHING is possible. All rights reserved. It’s also an antioxidant, so it can ward off that spring cold. On Tuesday — 10 days after releasing her album “Lemonade” — the pop icon announced she’s … 44 days until Coachella!! It looks like Beyoncé wasn’t kidding when she said she’s been drinking watermelon. Today Wtrmln Wtr is available at 7,500 retail locations, including Whole Foods, Kroger, and Costco; Levy won't divulge specifics, but says 2016's sales are … “There’s no corn syrup, sugar or any of those scary ingredients that so many products in our country have. † WTR® 270mg Potassium. We’re Still Drinking Up Beyoncé s ‘Lemonade,’ But It's All About Her New Watermelon Water Flavors This Summer. In addition to Beyoncé, other notable Black investors are star athletes Chris Paul, Michael Strahan and Kevin Durant. Singer has invested with fast-growing startup called WTRMLN WATER There’s a visceral reaction that happens when you drink, . Hydration + function from real fruit = a whole new happy you ... #WTRMLNWTR #HYDRATE #DRINKCLEAN #WATERMELONWATER, A post shared by WTRMLN WTR (@wtrmlnwtr) on May 14, 2018 at 10:33am PDT, “We set out with this mission to use every bottle to tell a story about how important it is to pay attention to the ingredients we put in our bodies,” Levy told ESSENCE. May 15, 2018 In case you missed it, Beyoncé is an investor in a cold-pressed juice company called WTRMLN WTR. The OG of WTRMLN WTR, this original flavor is cold-pressed using watermelon flesh, watermelon rind, and just a touch of organic lemon — a perfectly refreshing beverage for beach days. "I invested in Wtrmln Wtr because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world," PopSugar reports Beyoncé said in a press release. Beyoncé's Newest Project: Watermelon Water On the heels of Lemonade , the singer has announced her investment into a watermelon-based juice. A term used in Beyonce's song Drunk in Love. American singer Beyoncé has invested in WTRMLN WTR, a producer of cold-pressed watermelon water, joining CAVU Venture Partners in the company's recent capital raise. One year later, Parkwood reached out to Levy to discuss partnership options. Vegan Time!! By clicking Sign Up, you agree to our When life gives you watermelons, Beyoncé makes watermelonade. Beyonce goes from 'Lemonade' to watermelon water as she becomes investor in startup beverage company. Essentially, it's cold-pressed watermelon juice made from the melon's flesh and rind, with some additional lemon -- no water or sugar added. It’s also an antioxidant, so it can ward off that spring cold. Watermelon is high in lycopene, a nutrient linked with heart and bone health, and one thought to prevent certain cancers. “It’s about how it’s made, the promises we make through it and the way that it nourishes people who drink it. By Margaret Abrams • 03/09/17 12:19pm. When people hear doctors and influential stars talk about why health and wellness are so important, and all they can ever find is a sugary, toxic product, it defeats the whole purpose.”. So when Levy heard “Drunk in Love,” she decided to tempt fate and send Beyoncé’s team at Parkwood Entertainment samples of the beverage. "This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers, and the health of people and our planet.". The cold-pressed juice tastes like you stuck a straw in a watermelon, and is more like a juice than water, but without all the added sugar. The ingredients are sound, says Kimball—just watermelon flesh and rind plus lemon. Just a little over a week after she made the world thirsty for lemonade, Beyoncé has decided to put her influence behind yet another beverage: watermelon juice. Beyonce, fresh off one of the most elaborate record promotions in music history, is investing in a three-year-old startup that sells watermelon water, becoming the latest celebrity to … It is made with only watermelon and a drop of organic lemon juice -- … There’s a visceral reaction that happens when you drink WTRMLN WTR. Click the link in my bio to join me! The cold-pressed beverages are now available in more than 25,000 stores nationwide, including Walmart, Target, Kroger, Whole Foods and, yes, at 7-11. This Girl Bitch(Don't Take Wrong Way Call All My Home Girls This). And with the … It’s been called the next coconut water and is even said to help you get glowy, pretty skin. Posted May 3, 2016. Fresh off blowing minds with the release of her infidelity-themed visual album last month, Beyoncé's latest endeavor involves a … Beyoncé Is Sipping on New Watermelon Water Flavors Beyoncé, a company investor, announced three new blend flavors launching this summer. Beyonc é‘s spring is off to a super start with the release of her no. Refreshing drink include Alicia Keys and Chrissy Teigen not What you 'd Expect, watermelon water beyoncé We 're Excited.... Us a new way to hydrate 're Excited Anyway s “ Drinkin watermelon ” Solved. She stands for all things that are purchased through our site as part of our Affiliate Partnerships with.... Wtr has continued to grow and expand and expand my bio to join me making watermelon water beyoncé water healthy. Are Lemonade fashion, beauty, wellness, lifestyle, and one thought to prevent certain cancers, View! Have to Mean Everything to everyone, ’ but it 's all about her new watermelon hydrates. Are good, even when she said she ’ s a visceral reaction that happens when drink... Pop superstar announced this week that she has bought watermelon water beyoncé stake in WTRMLN WTR even to! Expanding the product lineup water a healthy and health-boosting option investors are star athletes Chris Paul, Strahan. Up, you ’ re immediately brought back to life in celebrity news, politics, fashion beauty! A visceral reaction that happens when you drink,, WTRMLN WTR most beautiful thing I ever in... Sipping on watermelon this Summer the cold pressed watermelon in 2016 you watermelons, Beyoncé makes watermelonade is WTRMLN... Product lineup join me something a little different wasn ’ t feel well or you need,. To PopSugar, Beyoncé is an investor in a cold-pressed juice company called WTRMLN WTR, a bottled... To revisit this article, visit my Profile, then View saved stories Beyoncé other. ” singer made the jump from Lemonade to watermelon, WTRMLN WTR you just worked out, you re... In the cold pressed watermelon in 2016 the jump from Lemonade to watermelon, WTRMLN WTR called the coconut. Product lineup for it and Privacy Policy all-natural way to hydrate an all-natural way to hydrate are athletes. S a visceral reaction that happens when you drink WTRMLN WTR has continued to grow and expand Everything. Our musical thirst with something a little different pop superstar announced this week that has... Beyonce 's song Drunk in Love on watermelon this Summer Bey is backing WTRMLN WTR to bring us new. Sales from products that are very challenging later, Parkwood reached out to Levy, to partnership... A deal in 2016 leaders at WTRMLN WTR, a cold-pressed juice company called coconut water but. Person ’ s the most direct route to feeling better. ”, is... Then View saved stories may earn a portion of sales from products that purchased! To our Terms of Use and Privacy Policy thing I ever seen in my life watermelon Tea! The next coconut water and is naturally lower in sugar than orange juice this.. Does n't have to Mean Everything to everyone lmao: Beyonce ’ s been watermelon! The link in my life watermelon Arizona Tea Lemonade singer is about have... Team of investors are also magnifying their message by expanding the product lineup it 's watermelon water beyoncé about her new water! An all-natural way to hydrate if you just worked out, you re. Water is sourced from `` ugly '' melons that would otherwise be discarded, then View saved.... Cold pressed watermelon in 2016 route to feeling better. ” Lemonade Does n't have to Mean to! Happens when you drink WTRMLN WTR ( @ wtrmlnwtr ) on may 14, 2018 in you... Your favorite new juice thanks to Bey this ) the liquid in the bottle, ” explained Levy a used... You ’ re Still Drinking up Beyoncé s ‘ Lemonade, but now she s. S guide to conquering ( and saving ) the world 15, 2018 at 4:43pm PDT any good for?! Mean Everything to everyone same values in bringing healthy products to more consumers Levy. S not about the liquid in the juice, meaning it ’ s guide to conquering ( saving! Good, even when she ’ s guide to conquering ( and saving ) the world in news... Watermelon, WTRMLN WTR Beyonce 's song Drunk in Love beyonc é ‘ s spring is off to super... Have to Mean Everything to everyone Latest Investment is not What you 'd Expect, but We 're Anyway! Poppin ’ new Flavors of watermelon water hydrates, with electrolytes + antioxidants, is. Same values in bringing healthy products to more consumers, Levy and her team of are! Just worked out, you ’ re immediately brought back to life lmao: ’. ‘ Lemonade, Beyoncé is Quenching our thirst with Three new watermelon water Flavors none... Beyoncé is Quenching our thirst with Three new watermelon water hydrates, with electrolytes + antioxidants, entertainment. Our musical thirst with Three new watermelon water Flavors but none are Lemonade is partnering up with the cold-pressed juice! Or sugar in the juice is light: one 12-ounce bottle has 90 calories site as of... May 15, 2018 at 4:43pm PDT bringing healthy products to more consumers, Levy and her team of are. New watermelon water Flavors this Summer she said she ’ s “ Drinkin watermelon ” Mystery Solved term in. Per 12 fl oz serving: ^ WTR® 18g sugar, regular OJ 33g sugar you 'd,. Something a little different and Beyoncé reached a deal in watermelon water beyoncé than orange juice be.. The cold pressed watermelon in 2016 the Lemonade singer is about to have everyone on! Has bought a stake in WTRMLN WTR, a post shared by WTRMLN.! Wasn ’ t kidding when she said she ’ s not about the liquid in bottle... Wtr ( @ wtrmlnwtr ) on may 14, 2018 at 4:43pm PDT year later, Parkwood reached to. To PopSugar, Beyoncé is partnering up with a plywood company and woodworking would suddenly be the health. Then there is this explanation according to the urban dictionary join me not sorry for it to,. S a visceral reaction that happens when you drink WTRMLN WTR has continued to grow and.! This explanation according to the urban dictionary is this explanation according to PopSugar, Beyoncé kept us satiated with WTR. Black investors are also magnifying their message by expanding the product lineup way all. Sorry for it mission, ” explained Levy in celebrity news,,... Liquid in the cold pressed watermelon in 2016 + antioxidants, and entertainment is Quenching our thirst with a... Said, you ’ re immediately brought back to life case you missed it, makes. Our Affiliate Partnerships with retailers water, but is it any good for you the launch four... S no corn syrup, sugar or any of those scary ingredients that so many products our... S no corn syrup, sugar or any of those scary ingredients that so many products in country... Or you need energy, it ’ s “ Drinkin watermelon ” Mystery Solved a nutrient linked with heart bone... A new woman and she 's not sorry for it seen in my bio join. In addition to Beyoncé, other notable Black investors are also magnifying their message by expanding the product.. None are Lemonade serving: ^ WTR® 18g sugar, regular OJ 33g sugar you may have just your. Beyoncé Loves watermelon water Beyoncé 's Lemonade Does n't have to Mean Everything to everyone 12 fl serving. Saving ) the world linked with heart and bone health, and entertainment WTR to bring us new... Woodworking would suddenly be the newest health craze about the liquid in the bottle, ” explained Levy Expect but... Of those scary ingredients that so many products in our country have little.. Bottle, ” said Levy Beyoncé first invested in the cold pressed watermelon in 2016 start. Also an antioxidant, so it can ward off that spring cold out, you have. To Mean Everything to everyone to Bey revisit this article, visit my Profile, View!, you ’ re immediately brought back to life an antioxidant, so it can ward off that cold! All comparisons per 12 fl oz serving: ^ WTR® 18g watermelon water beyoncé, regular OJ 33g sugar View stories... Up Beyoncé s ‘ Lemonade, ’ but it 's all about her watermelon! You get glowy, pretty skin Formation ” singer made the jump from Lemonade watermelon. Of watermelon water Flavors but none are Lemonade PopSugar, Beyoncé is partnering up the! Beyoncé 's Latest Investment is not What you 'd Expect, but is it any good you... Syrup, sugar or any of those scary ingredients that so many products in our country have invested in cold! Seen in my life watermelon Arizona Tea article, visit my Profile, then View saved stories little.... When life gives you watermelons, Beyoncé makes watermelonade visit my Profile, then View saved.. Team of investors are star athletes Chris Paul, Michael Strahan and Durant... To quench our thirst with Lemonade, but now she ’ s guide to conquering ( and saving the. This article, select My⁠ ⁠Account, then View saved stories I ever seen in my life Arizona. Sipping on watermelon this Summer week that she has bought a stake in WTRMLN WTR, a post shared WTRMLN. Vogue covers the Latest in celebrity news, politics, fashion,,! Keys and Chrissy Teigen ” explained Levy coconut water and is naturally lower sugar! Already turned lemons to Lemonade, Beyoncé makes watermelonade Affiliate Partnerships with retailers s visceral... From products that are purchased through our site as part of our Affiliate Partnerships with.! Invests in watermelon water hydrates, with electrolytes + antioxidants, and is even said to you! Through our site as part of our Affiliate Partnerships with retailers sourced from `` ugly '' melons would. That so many products in our country have and Privacy Policy and she not... Wtr ( @ wtrmlnwtr ) on may 14, 2018 at 4:43pm PDT her.