I’ve included a video tutorial at the top of the post demonstrating how to prepare logo files for clients using Adobe Illustrator. Keep in mind that clients have huge expectations getting into this. Even if they acknowledge the value of custom work, it’s still just one picture. Your way of presenting a design must be such that it creates a good impression about you as a professional. Trademarks are registered after the design is made, so in order for me to add that TM symbol they have to register the final design then come back later on and ask me to add it. This recommendation has a shelf life though. Think Big, Think Ahead. Designer, content creator, and the founder of LogosByNick.com — an educational media platform for learning about graphic design. When you send your logos via an email, you treat your client as a team member, and not as the end audience. Check the video tutorial at the top of the page to see how they can all be batch exported with Illustrator. The editor will suggest what to upload and how to group it. Design Brief. Creating a logo takes a lot of research, experiments, and creative thought. Present your work as if it’s art. As long as you apply available resources in a smart way, you’ll be able to impress clients. They’re straight-shooters. The profile pictures on most social platforms are formatted to be a symmetrical square, meaning a horizontally-oriented logo design (like our example) won’t fit very well. Do you have any other logo design presentation tips? This is what sets you apart from the rest of the market. It’s 16 x 16 pixels in size and rendered in .ico format (GIMP does a great job of exporting to this format. Now, let’s throw in the criteria for actual professional design presentation. You know your logo presentation is awesome when it: Let’s take a look at visuals and tools that you’d need to accomplish this goal. They attach jpg files with different logo versions to an email. hahahaha. Within that folder there’s more folders that neatly break down and organize all of the files. Proper presenting skills help clients see our point of view and ultimately allow us to put designs out into the world that we’re proud to put our names on. You can and should apply the same strategy to your creative work. However, if you conduct proper research and present them with a full concept, you aren’t working on a logo anymore. Formatting, converting, and organizing takes a lot of time – almost as much as the design itself. Or, if you enroll in my Logo Design Academy you’ll be given access to a blank copy that you can place your own branding on. Try presenting the client with 3-5 variants of the final logo. Present the logo in practical situations. It will help clients achieve better results and show them how seriously you treat your work. Step 1 Several years ago, the New York Times did research where journalists were set out to understand how much the story behind the product impacted its final cost. The first thing I did was stopped showing a pdf to my clients. I typically scale the largest size to 1920×1080 which fits a common 1080p display. Once I’ve rendered all of the necessary logo files and have delegated them to their corresponding folders, the final product that I like to send my clients is a zipped folder (.zip) of everything. Make the logo presentation in-person or via video. As a result, I often have to give a few options which are fine tuned to almost 80%. The next step was to contact professional writers who wrote a story about each object. Not only is it a hassle, but it takes up unnecessary server space. The truth is, there’s a whole other layer of design process that beginners ignore. Turning logos into visual identity isn’t difficult. 1. What makes a difference between a premium designer and a beginner? Letting clients get a peek of your creative thoughts increases the … What is your pricing strategy? What about saving files in Affinity Designer? If you demonstrate the step-by-step process to your clients and prove that every stage of the process was valuable, they will be ready to pay more. Ideally, a logo should be sized with its largest dimension being 1920 pixels. You don’t need branding experience. i deisghned good logos but i dont have clients .what can i do. However, some of the clients that I dealt with often can’t visualize or “imagine” the end result. 4. Who is your target market? During the presentation stage, I will present between 3 and 5 logo designs. Only a single logo Your colour mode folders will contain all of your vector files and the images folder will contain all the raster files. So, we already established that sending logos in the email is NOT a logo presentation. You don’t need to provide every one of these formats. it gets blurry at more than 100%. The Complete Guide to Preparing Logo Files for Clients, https://logosbynick.com/wp-content/uploads/2018/03/logo-files-for-clients-1024x602.jpg, Inkscape: The Best Open Source Logo Design Software, 22 Best Logo Color Combinations for Inspiration, 12 Professional Logos Designed with Inkscape | 2020 Edition, https://logosbynick.com/wp-content/uploads/2020/04/professional-logos-designed-with-inkscape.jpg, Why You Should Never Design A Logo In Word, https://logosbynick.com/wp-content/uploads/2020/04/design-a-logo-in-word.png, 14 Best 70s Color Palettes with HEX Codes Included, https://logosbynick.com/wp-content/uploads/2020/03/70s-color-palettes-with-hex.jpg. In this definitive, 7,800 word article, you’ll have everything you need to find all the logo design projects you can handle. When you send your logos via an email, clients can’t approach it as a final version. Presentation reduces the number of revisions to 2-3 sessions. The dimensions will force it into a compact size that’ll hardly be legible (especially on a mobile device) and there will be unsightly blank space on the top and bottom. I have a copy of my logo format guide in PDF format and what I do is simply click and drop a copy of it into every batch of logo files that I send to a client. This is the standalone icon, and it’s important that your client has a copy of it because there will very often be times when they need to use just the icon without the text. If you’d rather render the files at 1280 pixels (or some other size in that range) instead, go right ahead. Most importantly keep your story engaging. Before you start your brief, it’s important to understand the key components of a creative brief, as well as some useful … I now hop on a zoom call with my clients to present the logo in a Keynote presentation. In your main project folder, create a new folder where you’ll save only the final logos that you’ll deliver to the client. Select the best-looking and the most versatile iterations. Here’s a graphic to demonstrate how I like to structure logo files…. So, they convey their reasoning and vision to clients – while beginners simply send an image. A website favicon is the little icon that appears on the browser tab of a website. Explain the design well, giving reasons why you placed this and that. In this instance, the client’s iconic mark variation will work just fine. How To Update Content – Should You Use An Article Rewriter Tool? How do you present your options in a professional way to make the client feel like you really cared about their project and thought about the logo’s future use? or we can design at any size and can modify it as per requirement. 3. Premium designers understood that a logo is only as valuable as the story and strategy behind it. How to modify logos for different platforms? Editable source files to include are as follows…. Educate your clients about the value of your craft with style and polish. from the concept to my old tries and the final version. Have a look through it for a better understanding: ExampleLogoFiles.zip. Start with the logo design brief. 2. I took on a more active role. This leaves plenty of empty space around the edges. In case of a digital presentation, make sure to send the files in an acceptable format that allows the client for easy reading of the content. The first thing I did was stopped showing a pdf to my clients. If you’re using your logo in a very simplified context — like on a black & white fax printout, or cut into a steel sign — these monotone copies will offer the versatility needed to accomplish that. Clients will always be uncertain if a logo will actually work for their business. Each logo design is then featured on its own page in full colour. I took on a more active role. What are i have options of SVG, PDF and EPS. Most importantly, your client is going to need editable source files, sometimes referred to as the “master file”. When approaching a client over your logo design do not ask what do you think about it. So, go the extra mile and pay attention to details that beginners ignore. In this post, I’d like to share a logo presentation strategy honed by many years and trial-and-error attempts. So I researched a lot, asked feedback from my clients and finally revamped my process and it has been working wonders! 10 Best Earphones for Music Lovers in 2021, 6 Step Guide to Building a Website With Zero Coding, Branding, identity & logo design differences explained, Sell your logo designs to prospective clients, Display your creative vision and create the appealing end result. Just include the logo in your PDF file and you’ll be good to go! One of them should be a single color version, to stress that it looks well in small sizes. Tell it how it is. if its a vector file it should not b blurry. Your client’s logo should be rendered at no smaller than 1024×1024 pixels. Here Are Some Key Tips To Present Your Logo Design To The Clients For Approval 01. That way you will … If you were to pack it in a fancy presentation with engaging headlines and wholesome design, the results will definitely be different. client asking square flies size (1:1) png file type Introduce your clients to the scientific side of the process: walk them through the dimensions and proportions of your logos, explain why you chose a particular composition standard, and show examples. It’s always good practice to send your client three variations of … I have questions regarding the fonts when in a path/curve and also about the font delivery. It would even be more effective if you explain the connection of the design to the target audience, to the company identity and others. Armed with understanding and technology, you’ll be able to create a pro design presentation, right after finishing this post. Thank you!!! I like to include it with my more expensive pricing packages as an incentive. In an ideal world, I would have a face-to-face meeting with the client. Clients will typically use raster image files the most so I prefer to have it as the first folder for easy and quick access. Failing to do so is not just a potential legal problem, but it also means that the design of the text will be lost whenever someone tries opening it using a machine that doesn’t have that specific font already installed. Don’t go overboard, because choice makes us unhappy. Who if not designers should pay attention to packaging and presentation? It’s intended to sit on white/lighter backgrounds. Naturally, there’s a limit to how much you can charge. Refer To The Goals. And when I present to them, I present the culmination of all this effort; I present *THE* perfect solution, and I do so with utter conviction. We can analyze your logo, give you some ideas and brainstorm ideas with you so that your new logo will do everything you need it to do. At logodesignteam.com , we take our work seriously and view each client as a unique opportunity to help them make an impact on the world through their brand and their logo. This will be the most commonly-used file by your client. Nothing special. No thank you, only clicking on the adds that run in this website. Designers want to charge a lot for the logo, but don’t spend enough time learning to justify the price tag. A good example of this would be for use as an avatar on Facebook, Instagram, or Twitter. Like I mentioned earlier, one of the reasons we provide vector files is so the logo can be sized to whatever specifications necessary. You’ll be surprised, but you might not need much additional information. Also Dev’s comment regarding CMYK and RGB. To create ZIP folders (when using Windows) I like to use a free application called 7Zip. Then, he updated the description of objects and waited to see for how much they’d sell. At first glance, the logos of a professional design studio don’t seem that much different from a freelancer’s work. Will these open in illustrator and corel draw? Where am I wrong? 6. After making your logo design, make a composition about it. Generate a full visual identity automatically just from a logo – Gingersauce generates palettes, use cases, fonts; Forget about sending multiple attachments via email – instead, give your work a premium look and feel. The final color variation is monotone — both all black and all white. Click the image to download it. The same thing goes for Windows 10’s new image viewer, which defaults to black as a background when viewing PNGs that use transparency. Use your voice to tell your customer about the concept behind the final product. No matter how great a logo is, it won’t look good if someone were to stretch it disproportionately or put it on the unfitting background. Like every person, clients just love to feel that they are special and included in the … The next area we need to pay attention to is the colors used for the logo. Sending an email with 10 attachments might be okay if you are working with fellow designers or art-directors. A well-written logo design brief is what puts designers on the right track towards designing the perfect logo for your business. Transparent, 2160×2160 The first thing we need to do is break the logo down into three different structures…. (There is so much to say here. Color Variations. im artist.i can make graphic works logos etc .but i dont have clients what can i do? 1500×1500 This is another full color variation, but inverted. The first step in presenting is to show the client that you understand the problem that the design is intended to solve. Using a simple wordmark variation of the logo can help achieve this. Proof of … This was massively helpful. There’s no need to create an individual guide for each client — you can use the same file over and over again. In this week’s video, I share a real example of a pdf I created to show logo options to a past client. Since these formats will be what you’ll use to render the rest of the files, they should be in high resolution. So if necessary, order a new sign that's designed specifically to fit the new logo. What style do you want the design to be in? My clients hire me because I’m a specialist, and I put a tremendous amount of time and energy into research and sketches to arrive at my final designs. How to Successfully Present Logo Designs to Clients: A Step-by-Step Guide Review the Client’s Business and Your Logo Again. They aren’t to be blamed – you should be the one to introduce them to the intricacies of creative work. Usually, the files are accompanied only by a short explanation. I read somewhere that showing your client the full range of your creative ideas during a project is important, the rationale being that the client is entitled to see the ideas coming from the creative professional who they have hired and invested in. After all, it’s why people hire us. It’s go… For each structure and each color variation, we’ll have to produce a variety of file formats in order to accommodate an infinite plethora of possible uses. In this post I’ll be going over all of the file formats, variations, and sizes that a completed logo design should be rendered in, and how to delegate everything into a neat, organized folder system as well. By default, vector editing programs like Adobe Illustrator give you an artboard with a transparent background, so make sure you don’t include any background colors or unnecessary images in the file — save those for your mockups only. Now, let’s look into the points you need to make when delivering a logo for your client. Much MUCH appreciated dude! These were very typical items – a plastic bottle cap, a room key, a cup. Let’s say you’ve been working with your client for a while — presenting ideas and going back and forth with revisions — and this is the final design that they’ve agreed on and would like to finalize… Let’s say you’ve been working with your client for a while — presenting ideas and going back and forth with revisions — and this is the final design that they’ve agreed on and would like to finalize…. Great article very detailed. These are files that can be uploaded directly to the web. Know your client. It isn’t necessary though. When I work with beginner designers, they choose a simple strategy. Since your client likely isn’t well-versed in file formats, extensions, and how they can best be used, it would be very helpful to provide them with a guide that briefly outlines such. The standalone text will probably be the least used variation of a logo, but it’s still useful to have copies of it regardless. It’s time to introduce them to your creative vision. Even if designers are ambitious about logo presentation, they make it manually in Illustrator or Photoshop, spending hours. logo in non editable format (png is the best choice, as size doesn't matter). Explain your concept and vision and don’t expect clients to identify a creative direction for you. Once you have accommodated the changes in the logo, send it to the client and inform him objectively of the changes. Logos By Nick is an educational media platform for learning about graphic design. Hey Nick, I am facing an issue while designing a logo for the webpage. You can do this by adding an underscore to the beginning of your folder nam… We can analyze your logo, give you some ideas and brainstorm ideas with you so that your new logo will do everything you need it to do. For Mac users, I’m not sure. While this approach has some benefits, in some cases showing too many ideas is counter-productive to the natural flow of a project. This is completely subjective and just my own opinion, of course. You’ll have to explain to them that the document isn’t actually blank — it just looks like it is — and if they lay the file onto a dark backdrop (or open it with Photoshop or GIMP,) they’ll see that the design is clearly there. ), An example of the favicon used for my website. Step 1: Create final folder where you’ll save logos. Accordingly, we recommend clients ask for permission ahead of time (and secure such permission in some type of written form). Here’s a copy of the guide I created: LogoFormatGuide.pdf. This format won’t always work in every context though, which is why we need to render some more variations. In cases like this, you won’t have to render separate files for the wordmark and iconic mark because it’s an all-in-one deal. The intrinsic value of products didn’t change – but their presentation did. Then, you have to put all these modifications together on a single page. This means converting the text to curves (if using Illustrator) or to paths (if using Inkscape) before you save them. To avoid wasting both yours and the client’s time, what I like to do is make the document size 1920 pixels, but the icon size 1700 pixels. During the beginning of your presentation, it is best to establish the context of your finished design. When you say “a logo”, a client imagines a small icon that can be generated by any automated creator. Presenting design work incorrectly can create a vacuum for clients to provide misdirected or overly prescriptive feedback, which in turn leads to subpar final work. I find the most efficient way to organize your files is by images and individual colour modes. In regards to trademark symbols, do you create logos with that included or do the clients just add it themselves? Isn’t there a smarter, more awesome way to present your epic logos to clients? Step 1 This is because when your client inevitably uploads this file to their Facebook or Instagram page, the platform is going to display the logo running all the way to the very edges of the design, which will look odd. Check out my gear on Kit: https://kit.com/willpat In this video, I show you how I personally send my logo design concepts to the client to preview! This is how you can get the biggest slice of the pie and finally transition to the premium segment. If a client asks you to send over the font file that you used, politely explain that you’re not allowed to under law, and instead, give them a link to where they can download the font and install it themselves. Logos By Nick LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. However, although in it’s early stages, 4K displays are quickly becoming the norm. Presenting the logos. ... From major changes like your new logo… Remember that 80% of your future revenue will come from only 20% of your clients according to Gartner. Some types of logos — like badges and emblems — have all three elements combined. 5. Only a single logo. If there are two things we're reminded of every day at Focus Lab, it's that craft is never enough, and communication is essential. I mostly use the standard on-white variation, but I also use the inverted (white copy) on pages where the navigation header sits on a darker backdrop. Once done I check over and spell check everything, then I’m ready for the presentation with the client! The Big Logo Presentation! Considering where we are today technology-wise, 1920 pixels is just the right size. Could someone contact me to my email? See Jacob’s brand identity questionnaire or design briefhere. Although PSD is a raster graphic format (not vector,) you don’t need to re-create the logo in order to generate a layered PSD file. Every logo is … If you want to get premium rates, you need to constantly prove that you are not a junior anymore. Clients, on the other hand, might not have the skills that are needed for choosing among logo variations. This will help you get an idea of what the customer wants, define what they like and their ideas for this project. Taking structure and color variations into consideration, the files we’ll be producing for our example logo are as follows…. While the risk is low that a customer will sue you for unauthorized use of their name or logo, you want to avoid that awkward conversation when you are requested to remove it. 800×800 If you’d like to do the same for the full lockup and the wordmark variations, go right ahead. What I like to do is open the vector copy with Illustrator, and in the Layers menu, click the options icon in the top-right corner and select Release to Layers (either sequence or build.) Such a good post. Finally, you present logo design concepts in context of applications relevant to the client. Present your logo design on a clean cardboard standby for a neat and professional look. for me I would present the logo as a story. Because clients will sometimes use their logo on a fullscreen for presentation purposes or at an event, I find this to make the most sense for the largest size. These include but are certainly not limited to: 1. Clients get a pack of visual information with no context and explanation. For non-designers, the logo design process might seem straightforward. 2. How to present a logo design to a client, brought to you by Tom with Satori Graphics. At first, you need to modify each logo alternative manually. You are creating a visual identity for a brand – and that entails a lot more than just a logo. What seems the most professional way to do it, from my experience, is to present the following: actual logo in editable format (ai or eps, preferable) - include a version of the icon separated from text if applicable. This is all negligible though. What seems the most professional way to do it, from my experience, is to present the following: actual logo in editable format (ai or eps, preferable) - include a version of the icon separated from text if applicable . I personally like DropBox because the site is very simple to navigate and use, and they make it very easy to create links that you can share with your client once the upload is complete. Likewise, if the logo is taller than it is wide, make it 1920 pixels tall and (*) pixels wide. This is the standard variation in full color, and it will probably be the most used variation as well. The other category of logo files for clients that you should provide are ready-to-use formats. The journalist who was working on the experiment collected items with an average price of $1.25. Please bear in mind that this 3-part structure breakdown won’t always apply to every logo project. You give them a reason to believe that it’s a rough draft. Speaking of fonts, make sure that you’re not sending over design files that have the font software embedded in them. He spent 197 dollars to buy all his items – and made in total more than 8000 dollars. By doing so you give your client the chance to show his or her opinion about the final logo… It’s regarding the fonts in path and what not to deliver. So I researched a lot, asked feedback from my clients and finally revamped my process and it has been working wonders! Presentation. As time goes on and 4K continues to quickly become the norm, this will likely change. A logo is the product of your work, but its presentation is the packaging. I set up an illustrator at 250 by 150 and created a logo. If you give the client a logo that’s too small, they’ll have to scale it up to use it in larger contexts, which will make it look pixelated. Presenting the logos. The client hasn’t seen any of your logos yet. Generate a PDF presentation with logo variations, use cases, automatically generated palettes, and fonts; Tell the story behind your logo concept and design process, Earn 2-3 times more just by changing the presentation of your logos. In other words, do you create a set with trademark symbol? Before you start rendering all of the necessary logo files for clients to use, you should make sure you have it sized correctly first. Thank you for sharing! How to Present a Logo to Clients in 6 Steps (Tips from Experts) 1. It’s not going to make a significant difference in most contexts. Artists are very picky about how they demonstrate and interpret their work. This Logo Presentation Template is our secret sauce – a direct representation of how we present branding work to our clients. Talk About The Features. Applying Your New Brand to Your Website. make the canvas larger, and export appropriately. Your clients could think that it’s something that can be done in an hour. This is probably how you should set the discussion level between you two. Letting clients use your logos however they please is not what an artist would do. It’s not necessary to include a favicon with the logo files for clients as well, but it’s a nice thing to do if you’re feeling generous. As an Amazon Associate I earn from qualifying purchases. Explain the Concepts behind the Logo. Based on the style of the logo, you may need to create an entirely separate design with negative space to accomplish this, as depicted below. You wouldn’t want your client to be overwhelmed with the aesthetics and distract their attention from the main design. A tip: there are tools that walk designers through the process of creating logo presentations and brand books. What is the nature of the business? 2. Set The Context. I usually like to provide SVG, EPS and PDF. It’s intended to be used on black/darker backgrounds. If you are a designer, you are also an artist. If you want to charge more for your current work, it’s time to go the extra mile besides designing. Conveying emotion is central to communication. If you’re working on a platform like Upwork or Fiverr, then uploading large file sizes probably won’t be much of a concern for you. Remember to choose a group of real applications to test the viability of logo design concepts. Where would the logo appear in real-life? 4. I would suggest creating a copy that you can send your own clients. You should be responsible for the creative vision – and don’t expect the client to outline the direction. If it’s a story, it should be fun to read – and look at. If you’re using Ubuntu or some other Linux-based operating system, you can simply right-click the folder and choose “compress” I think it is, but don’t quote me on that. Gingersauce is an automated brand book builder that lets designers build a professional brand book around their logos. Usually I don’t. The platform creates a PDF presentation of your logos that explains a designer’s vision and generates multiple logo variations a client can review and approve of. Sometimes clients will open one of the PNG files for their logo and think something went horribly wrong. This is the same approach that I’ve used for thousands of logo clients over my 7 years of experience. 3. Really great video, super helpful and easy to follow. 1800×1800 I originally wrote about preparing and generating logo files for clients back in 2015, but I’ve since improved my process and formatting, and this time around I’d like to do a better job of breaking down the process and giving you a more in-depth look at things in order to help you better understand.